I make complex problems as obvious as a chair.
Tell me yours, and I'll build a working version in hours.

I'm Anuja, a senior product designer for AI and data products in B2B SaaS, 10 years in.

Open to senior and founding roles.

Reach out

Selected work

ibi WebFOCUS · enterprise BI · 2022–2025

$175M P&L business unit. The platform, WebFOCUS, was named Best in Class by Dresner Advisory Services in 2025.

Three tools, three placesOne home IQ HubThe AI worked. People couldn't find it.Design done · Screens under NDARead case study →

Built by directing AI agents

Since November 2025 · each built from its own design system · See the systems →

WardenDecides what AI agents may do. Pausing one actually stops it.Personal tool · live demo · 292 testsView demo ↗
PathwiseEducation and career paths where every fact carries its source.Personal tool · live demo · 158 testsView demo ↗
Earlier work · 2012–2022
  • WordU · Word game · 12K+ downloads in week one
  • Kedazzle · 0-to-1 EdTech platform
  • Travel Portal · B2B enterprise booking
  • CRBS · Enterprise IoT interfaces
  • Infinite · Productivity suite · mobile
  • Suitcase · Travel planning app
  • Pelli Choopulu · Matrimony app concept
  • Graphic Design · Brand identity & print

A little bit about me

  1. Break it down.
  2. Assess it.
  3. Solve it.
  4. Keep refining.

“Before deciding what we’re going to put there, why don’t we clarify?”

ReportCaster had no documentation, so I sat with Support to watch people work around it and reverse-engineered the engine by hand.

“Design instincts don’t mean anything if you don’t have the evidence or logic to back it up.”

On ML Functions I tried three layouts before a popup won, and brought the veteran engineers along with evidence, not taste.

“When you look at a chair, the only thing that comes to mind is to sit on it.”

12 to 15 clicks became a guided four-step wizard. Four of four technical subject-matter experts then trained a model on their own.

“If we implement this right now, getting from this version to this version will be a breeze.”

ReportCaster’s delivery screen grew from five methods to eight without a redesign.

What leaders say

“She brings a rare combination of strategic thinking, design intuition, and the ability to work seamlessly across product, engineering, and business teams. Any team would be lucky to have her.”
Vijay Raman · VP of Product Management
“She approaches her work with a fearless attitude and is never afraid to explore new ideas or directions. Anuja is willing to take on difficult problems and push for creative solutions, even under tight timelines.”
Dave Pfeiffer · Director of Design
“The clarity of her designs, in spite of the underlying data science and machine learning complexity, is impressive. Her design solutions are rooted in a deep understanding of the purpose of the product.”
Marcus Horbach, Ph.D. · Principal Data Scientist
“She impressed everyone with how quickly she grasped all aspects of a highly intricate system and translated it into a clear, modern, user-centered design. The kind of UX leader any team would be lucky to have.”
Yingchun Chen · Principal System Software Engineer
“Her design thinking workshops and prototype walkthroughs often became the foundation for key product decisions, driving clarity and alignment across cross-functional teams.”
Karishma Khadge · Sr. Product Manager
“Anticipating the next move of the user, that is next level UI! Her design was clean, intuitive, and clearly addressed the needs of users across different skill levels.”
Anita George · Principal Account Technology Strategist
“Anuja demonstrated exceptional ability to understand intricate workflows and translate them into elegant, user-centric designs that elevated the product’s usability and visual appeal. An invaluable contributor to any design-led team.”
Aniket Awchare · Sr. Product Manager
“Smart and very attuned to user needs, she ‘just gets it’ and developed intuitive designs that were very well received by our end users. Dedicated, thoughtful, and highly creative — she’d be an asset to any team.”
Radhika Tekumalla · Founder · Kedazzle (EdTech)

Outside work

Parent. Baker. Painter. Poet. Writer. Migrant.

My life outside work →
Watch the 73-second film, in my own voice

Let's talk.

Open to senior and founding product designer roles. Authorized to work in the US without needing sponsorship.